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A Dubai company specialising in LED lighting has entered into a tripartite alliance with Takasago Thermal Engineering, Japan’s largest HVAC specialist, and Fugu-energy, a firm focusing on energy-efficiency solutions.
“We are looking at doing business in a slightly different way than what is the norm in Dubai, but we think it is the way forward at the moment,” says RWN Trading marketing director Carol Prince.
“We feel that working together makes us stronger and more confident. People are not spending money, and are being very cautious due to the current economic environment. We feel the market is best served with a tripartite association promoting sustainability than disparate companies going it alone,” says Prince.
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The advantage of the tripartite association for customers is it has inherent flexibility to cater for a broad spectrum of needs and specifications.
“We are able to look at the full spectrum of what companies need in terms of energy-saving initiatives, and then we slot in the best solution for them. This may range from optimising chiller systems to a simple lighting technology change, depending on the individual company,” says Prince.
Takasago is also hoping to apply its highly successful Japanese business model to Dubai. Naohiro Yamamoto, senior manager from the technical department of the company’s Dubai branch, explains the company will assist with financing solutions for companies wishing to introduce energy-saving initiatives.
Prince says the major stumbling blocks for sustainability at the moment are changing the prevailing mindset towards looking at long-term benefits as opposed to initial once-off payments, and getting potential customers to appreciate the critical importance of energy saving and the civic obligation it imposes.
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